*Disclaimer: This work was performed as part of my professional duties at Grinty, where I served as the Web Designer.
About Maiimi
Maiimi is a bath and body care brand that creates gentle, irritation-free products for everyday use. The brand focuses on simple, effective formulas and calming scents designed to elevate the bathing experience. Maiimi’s product range includes bath bombs, shampoos, and bath salts — all crafted to help users relax, unwind, and enjoy a more comforting self-care routine at home.
About the Project
This project focuses on developing a complete website to showcase Maiimi’s products in an e-commerce–ready format. The site also serves as the main foundation for Grinty’s SEO strategy. The website was built in WIX, using the WIX Editor for design and CMS database features for content management. The project was completed in approximately 1 month.
The Challenge
Before this project, Maiimi did not have a main website to centralize their products, promotions, or brand information. Their existing online presence consisted only of standalone landing pages for each individual product — with no unified home page or product catalog.
The client needed a website that:
Allows users to easily browse all Maiimi products
Communicates the brand’s story and identity
Supports ongoing content updates for products, schedules, blogs, and more
Remains simple for the internal team to manage
Goals & Objectives
Build a functional click-through e-commerce website (without payment integration) using WIX
Set up a scalable CMS database to manage products, blogs, and other content
Ensure the website’s look and feel aligns with Maiimi’s brand identity
Create a structure that supports SEO growth and long-term content expansion
Final Website Design
Home Page
Product Page
About Us Page
